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Using Content to Promote the ‘Right’ Choice

The challenge, according to Jack Fuller in the Summer 2010 Edition of Nieman Reports, is ‘to induce people to want what they need’. In this way journalists – and I’d say content producers by extension – can go some way to improve engagement in dialogue with other members of our community, including those with opposing […]

In the Zones
In the country of D________ there are two large Zones just outside the capital city. These Zones are large enough for many distinct groups of people to gather at agreed times, for agreed purposes. The Zones were established by a wise lawmaker who governed one of the towns near to the capital, and whose ideas… Read more: In the Zones
The Voices Become Louder
No one knows when the Voices began. Some theorests say that they have been audible since the dawn of time. To those peoples’ hypothesis, the Voices originate from beyond Earth, and began as the accidental outpourings of transmissions from a distant planet. It was only later, when the originators of the Voices realised we were… Read more: The Voices Become Louder
Summoning the Horrors (A sketch)
In the 16th century they might have called me a witch. That would be inaccurate on several counts. Firstly, it would be unfair on the witches of the time to charge them with the crimes I am intent on committing. It would negate the reality of good works on their part, such as their abilities… Read more: Summoning the Horrors (A sketch)
Heaven Help Us
There was a queue in Heaven. This might or might not be the Heaven you imagine, or are hoping for. It is merely a Heaven. I suppose it partly depends on your views on queueing. The queue was not a physical queue, and would not have been even if Heaven had allowed such things. It… Read more: Heaven Help Us
Getting Ahead
As a journailst, I’m constantly on the look-out for inspiration. I cut my teeth on a local tabloid that required hardly more than a village incident to fill all its pages. Like that time a car screamed to a halt outside the pub, the woman driving it stalking into the establishment only to come out… Read more: Getting Ahead

My Brain

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Using Content to Promote the ‘Right’ Choice

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