Living & Working

The Five Whys of What You Do

In Warren Berger’s book Glimmer he talks about the Five Whys concept of the design company IDEO. It boils down to asking yourself ‘why’ you do something, and then asking ‘why’ you gave that answer, to the tune of five times. So, for example (from Glimmer): I think this example is a little forced, but the idea’s […]

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